YOW: Icelandic for Yes!

Yell it, scream it, spread the word. Just say YOW!


YOW is an adventure

where we discover what it means to say “yes.” Yow, or Já as it’s actually spelled, is our Icelandic way of expressing satisfaction, exuberance. It represents a lifestyle of potential and possibility -- and taking whatever comes next in stride. Yow is a 41 minute long surf and fly fishing film that's available now. Also playing on the F3T and RISE fly fishing film festivals.

Purchase Yow!



~45 minute run-time + extra content on DVD.

HD Digital Download available January 2015.

DVD’s shipping no later than April 2015.

Digital download: .MP4, iDevice ready.

About our Digital Downloads.


The thing is: it’s not just a word, it’s a feeling — it’s a lifestyle fueled by just saying yes. There’s adrenaline, disappointment, and contentment. Pristine moments and ridiculous shenanigans. It means you smile after a long day in the rain and plenty of lost fish. You drive two hours for a rumored break to surf only to find you miscalculated — but you shrug it off as an excuse to discover something new. Yow is a way forward.

Yow: Icelandic for Yes is a ~45 minute surf and fly fishing film, shot using the latest in digital cinema technologies. Watch Yow on the 2015 Fly Fishing Film Tour coming to a city near you. HD downloads will be available January 2015 while DVD’s will start shipping by the end of April 2015.